We understand that measurability and accountability in marketing spend are increasingly important. Púca’s solutions help marketers create and manage 1:1 relationships with their customers enabled by mobile phone technology which can be incorporated into all elements of the marketing mix.

Mobile can support and enhance marketing objectives along all stages of the customer lifecycle - providing a mechanism that can help bring customers from awareness right though to adoption and loyalty.

We believe that organisations should adopt a strategic, long-term approach to engaging with their customers over the mobile phone. Frameworks taken from Customer Relationship Management and 1:1 Marketing are highly applicable to the mobile medium and organisations that adopt these kinds of approaches will produce the best results from their mobile marketing efforts.

Púca’s unique and powerful mobile technology platform, Mediator, provides a multitude of functions including accurate, usable and up-to-the-minute reporting. Mediator provides all of the tools to enable companies deploy highly measurable and targeted strategic Mobile Marketing programs.