Púca Mediator is a state-of-the-art mobile software platform designed and developed in-house by Púca. Open standards based and fully J2EE compliant, it allows for mobile campaign management and tracking across a range of mobile technologies and applications.

 

PúcaMediator integrates data from a variety of sources including mobile networks, retail, advertising and direct marketing channels. It allows a single view of each mobile customer across multiple types of mobile interactions enabling the creation of sophisticated 1:1 mobile marketing and communications programs.

 

Key features include:

 

• Campaign Management
• Data Capture
• User management and CRM
• Ad serving and tracking
• SMS, WAP and Card Payments
• M-Coupons and Ticketing
• Multiple API’s for integration with external applications and services